Joseph began studying in the visual arts at the age of 8 under his mentor, Marsha Nardini, an incredible commercial mural painter and installation artists with studios in New York City. She passed along practical, creative and intuitive knowledge which has greatly influenced his career. His reverence continues many years after her passing.
Photographically his 1st experience was in senior high with a beautiful c.1974 metal body 35mm which is still used for some of his fine art commissions. He continued his formal education at Broward Community College, Florida Atlantic University and the Art Institute of Fort Lauderdale in the early 90’s. His first job in the industry was with an advertising agency doing magazine paste-up and layout.
His career path deviated from the arts to the computer software industry when the opportunity arose to start his own business. While lucrative, this move stifled his creativity and motivated him to become a freelance photographer. As that business grew it gave him the ability to change career focus back to the arts and lead to the creation of his photography and multimedia studio, Allure Multimedia.
In addition to running a successful studio he was bestowed the great honor of having his fine-art photography commissioned and displayed by the Venetian Art Society.
He continues to educate tens of thousands of fellow photographers worldwide as the co-host of the popular internet TV and radio show The Digital Photography Cafe, with weekly discussions focusing on the art, business and current trends in photography.
Joseph is the inventor of the patent pending Focus Pyramid, an auto-focus lens calibration tool used by many photo and video professionals around the world. He continues to give back to the creative community by authoring educational eBooks and videos, and creating software to assist creative professionals.
From his roots in fine art and design to his many years of photographic experience, Joseph’s day-to-day collaborations producing content that moves and inspires.