White Balance In Camera Or Post Production - Why is it important and how do you do it?

White Balance In Camera Or Post Production – Why is it important and how do you do it?

Hey there everyone!

I want to take a minute to demonstrate the importance of White Balancing your images in camera or in post production.

Many of you shoot in auto-white balance mode and simply trust the camera will get it right.

But we all know, in dark situations or mixed temperature lighting conditions today’s camera’s really struggle!

I personally suggestion shooting a reference card at the location so you can quickly dial in color balance in post production or even better move from auto white balance to custom white balance which provides you with complete color control.

In most cases, the camera’s auto-white balancing system really doesn’t do a great job and we find many images remained extremely yellow in dim tungsten lighting.

I’m guessing, a good portion of you have seen this happen to photos taken at a church, temple or other poorly lit venue .

Check out this quick video on the topic above.

Joseph

I am a full-time, internationally published commercial photographer with over 20 years experience in photography, graphic design and media production. I am also an entrepreneur, inventor, educator, studio owner, radio and tv talk show co-host of the internationally syndicated Digital Photography Cafe while formally trained at BCC, FAU and the Art Institute of Fort Lauderdale, Florida. I've worked within multiple advertising agencies and collabornated with countless art directors and publishers over the years. Motto: Mediocrity is no longer acceptable; Be stellar or be nothing! – J.Cristina For questions & booking inquiries simply complete our contact form or call directly.